UX or user experience acts as an essential factor in the brand value of any eCommerce portal. UX design takes the product or service from being merely a tangible entity and extends it to a whole new domain. UX allows your customers to experience your product or service even before they get their hands on them or have taken advantage of them.
UX is indeed an initiation point for online store visitors. It is the bait that attracts visitors to spend more time on your portal and develops in them, the urge to explore what you have to offer. Often ignored by more ‘visible’ parameters such as user interface and web development, UX requires in-depth research into the product as well as into the psyche of the audience. It is a mandatory prerequisite to a great UI or user interface.
“People ignore designs that ignore people” - Frank Chimero.
The quote above highlights the importance of good designs and interactive interfaces that ultimately lead to a good experience for the user. UX is meant to captivate the attention of the users without being too loud or ‘out there’. The beauty of a well-thought UX plan lies in its subtlety and smoothness.
Check out the following tips to know how to improve your online store’s UX
UX is not limited to design, though. It also encompasses web development and demands a lubricated backend. Even if the design of your online store is absolutely beautiful, if the functions of the store are not executed smoothly, the UX quality of the store drops drastically.
This introduction highlights the overall need for a good UX base. There is no textbook way to improve your online store’s UX in one go. A process of trial and error accompanied by excellent decision-making by professionals is critical. It is all about providing an effortless and streamlined experience from point A to point Z to your users...and the paths to achieve that are many.
Compiling Process Flow And Call To Actions Beforehand
Although a preliminary plan is required before starting any project, when it comes to online stores, the process flow of the user’s activity needs to be decided from day one. What this means is that it is paramount to compile a list of all the possible moves that a user would do on your website and the order in which he/she would do it. Call To Actions or CTAs include buttons, triggers on mouse events, payments, etc. Designers and web developers must decide the way the user would interact with these CTAs. Why this is so important is that you don’t want your user to get stuck at some point in the entire process. A disgruntled user does not only mean that you lose a potential customer, word travels fast; it is just bad marketing.
To add to this, follow standard SDLCs (software development life cycles) to increase the efficiency of your designers and developers drastically. For larger projects that are dynamic and adapt to the changing trends of your audience as well as the market, go for cycles that allow multiple iterations and user feedback (such as agile). Every iteration is an independent process in itself and provides room for betterment based on user responses.
Athor: Ideaz Inc